Press Forward is partnering with Beekeeper Group on a strategic messaging initiative to strengthen support for local journalism across America. Through comprehensive research, stakeholder interviews, and community focus groups, we will develop powerful narratives that highlight how local news empowers citizens, connects communities, and strengthens democratic processes.
This collaborative effort will create messaging frameworks for Press Forward chapters to use to persuade communities to care about and value local news.
Status
February 18, 2025 – We are thrilled to be kicking off our work with you all at the Press Forward Workshop in Miami, Florida. Please come say hello and feel free to share any resources!
Your Input
Please take a moment to fill out this strategic communications survey:
Share Your Resources
As we begin our messaging research for Press Forward, we’re eager to learn from your on-the-ground experiences and insights. Has your chapter conducted any research, surveys, focus groups, or gathered feedback about how local journalism is perceived in your community?
We’re particularly interested in any studies, reports, messaging materials, or audience insights that could inform our work. These could include successful messaging approaches, community feedback, or even challenges you’ve encountered when communicating about local journalism.
Please add them at the link below!
Want to Get In Touch?
Want to connect directly about your local insights? We’d love to hear from you.
Fill out this brief form and we will get back to you!